Famous Mexican fast-food chain Chipotle is now accepting cryptocurrency payments through digital payment provider Flexa at all of its more than 2,950 US-based restaurants.

Flexa announced the partnership on June 1 that will see Chipotle accept all 98 cryptocurrencies currently supported by Flexa, including Bitcoin (BTC), Ethereum (ETH), and seven US dollar-pegged stablecoins, including USD Coin ( USDC). Chipotle’s website does not contain any information about the announcement, however.

The fast-food giant is the latest Flexa partner to join other major companies such as cinema operator Regal Theaters and Bancoagrícola, El Salvador’s largest financial institution where Flexa enables both Bitcoin transactions from retail and merchant for bank customers.

Chipotle has briefly experimented with cryptocurrencies in the past. In April 2021, to celebrate National Burrito Day, he gave away $100,000 worth of Bitcoin along with free burritos and claimed he was the first American restaurant brand to give away a crypto giveaway.

For the so-called “chiptocurrency” giveaway, Chipotle teamed up with former Ripple CTO Stefan Thomas, creating a game where players guessed a code eventually winning a burrito or up to $25,000 worth of Bitcoin .

The game parodied Thomas’ experience of losing over 7,000 BTC due to forgetting the password to his crypto wallet which today is said to be worth over $208 million.

Other fast food names have explored or shown interest in crypto and metaverse apps for their brands. Burger King partnered with trading platform Robinhood in November 2021 and offered Dogecoin (DOGE) BTC and ETH for free with meal purchases.

Related: How can the Metaverse help the food industry?

McDonald’s, known for mocking crypto Twitter, filed several trademark applications in February, including plans for “a virtual restaurant featuring real and virtual products” in the Metaverse and “operating a virtual restaurant with home delivery”.

With crypto adoption in the United States remaining high despite market turmoil, merchants have expressed a desire to implement payment solutions to capture the growing interest.

A Crypto.com global survey of merchants released in February showed that only 4% were already accepting cryptocurrency payments, but almost 60% of merchants responded with an interest in accepting crypto payments over the past year. ‘next year.

While merchant enthusiasm overall was high, only around 25% of hotel industry respondents were enthusiastic about adopting crypto payment.

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